“We’re quite pleased with the finished project,” adds Joanne Curley, Brand Leader for AstraZeneca. “It’s very rewarding to hear physicians tell me things like, ‘The Heart FXPod is an eye-opening experience. It’s the feeling of heart failure I didn’t learn in medical school.’ Or: ‘It changed my whole perspective on what cardiovascular disease must feel like.’ Peter and the team who created the simulation are, in my opinion, geniuses.”