The Perfect Marriage of Art and Science

Human Condition was formed with the vision of marrying art and science with business strategy to create compelling and unique human experiences. With our staff, we aim for the ideal balance of creative, analytical and technological mindsets. With our clients, we help them explore. With our end users, we help them believe.

Human Condition derives its talent base from the fields of anthropology, biology, sociology, psychology, physiology, the arts, design, physics, athletics, mathematics, architecture, ergonomics, engineering, media, cultural studies, finance, gaming, usability, and technology.

The Immersive Experience Creation Process

Discovery is only the first phase of a four-phase creation process, but it is the critical step in determining the productivity and success of subsequent stages.

Average duration of Discovery, Development & Implementation: 6-18 months.

Discovery often involves intensive collaborative brainstorming sessions, research, interviews, focus groups... No two Discovery processes are ever the same, but all result in documented insights and ideas that are generated throughout the process about your brand and the people it impacts. This valuable information serves not only the interests and needs of an immersive experience initiative, but other interests beyond the project.

Discovery is also where business goals and objectives are revealed. An important aspect of ensuring tangible value is the documentation and incorporation of business goals - here is where we establish the "before" and set targets for the "after".

The end result is a Discovery Findings Document that we will then use to create a strategy for implementation.

Development is where the insights and objectives arrived at in Discovery are applied to conceptual ideations and tactical implementations of the agreed-to strategy. We meet with you and explore practical proposals around physical structure, materials, narratives, venues, logistics, and more. 

The work in this phase might include field trips, or technology previews and demonstrations, as well as our delivery of conceptual renderings, script treatments and other form and content proposals. The most important element of the Development phase, though, is the prototype experiences that enable evaluation and changes before such changes become prohibitively expensive or painful later in the process.

Implementation is production-translating ideas into physical forms and human events. This is where we build and implement the immersive experience and related initiatives.

Renewal is a continual process of evaluation, analysis, refinement and improvement. Our work is not done when the experience is merely delivered, and our responsibility continues well beyond basic maintenance. User feedback, data collection and real-world observation helps us make the experience better, more effective and more valuable over time.